SmartBlock
SmartBlock is ACC's proprietary platform for creating and delivering personalized passenger packages. It combines passenger context with products and services to build the right package for a specific moment. Disruption Care runs on SmartBlock today. The same platform can also support Stopover and Marketplace propositions without requiring a separate personalization engine for each use case.
See how it fits together ↓A platform, not a fourth solution
From essential services such as meals, hotels, and transport to third-party experiences and destination services, SmartBlock can assemble propositions around the passenger and the context of the journey.
SmartBlock is the capability layer behind personalized passenger propositions. Care applies it to disruption; the same packaging capability can be applied to Stopover and Marketplace use cases.
What the platform does
Airline and third-party products, services, and experiences — hotels, ground transportation, meals, tours, restaurants, theatre, cinema, local crafts, and more — assembled from an extensible content model, not a fixed catalogue.
Passenger and journey context shape which products and services are relevant to a specific passenger, at a specific moment.
Individual products and services combine into one passenger-specific package — built from the same set of options, not a single fixed bundle.
The assembled package reaches the passenger directly — Disruption Care's own personalized digital landing page is one proven example of this delivery capability.
Where it's used
SmartBlock powers Disruption Care, creating individual packages of meals, hotel accommodation, and transport and delivering them through a personalized passenger landing page.
Explore Disruption Care →For passengers staying between flights, SmartBlock can build a personalized Stopover proposition from available accommodation, transport, services, and experiences based on the passenger and the time available at the destination.
SmartBlock can also support a passenger marketplace, combining passenger context with relevant third-party products and services to create more targeted ancillary-revenue opportunities.
In production
Since April 2025
Disruption Care has been operating in production at TAP Air Portugal since April 2025, using SmartBlock to create and deliver each passenger's individual care package.
This proof applies to Disruption Care. SmartBlock's other use cases — Stopover and Marketplace — are platform capabilities, not yet deployed in production.
Explore Disruption Care →Why it exists
SmartBlock's value proposition: increasing third-party and ancillary revenue, improving conversion, and enabling airlines to monetize their trusted passenger relationship and passenger context — through more relevant, personalized propositions than a shared, generic offer.
See how the same personalization platform could apply beyond disruption care.
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